The Case Study Guy
Proof-Driven Growth
for B2B SaaS
Helping revenue teams fix the proof gaps that
stall pipeline, slow conversion, and cap ARR.
Let’s identify the proof bottlenecks holding back your revenue.
The Reality
Why SaaS Growth
Really Stalls
It’s rarely the product.
It’s rarely the pricing.
It’s almost never the messaging.It's the missing proof.Your buyers want evidence, not claims.
They want outcomes, not assumptions.
They want confidence, not uncertainty.
But Most SaaS Teams:
Don’t have enough usable proofDon’t use proof strategically
across the sales cycleRely on case studies that underperformCan’t prove impact early in the sales cycleFail to de-risk decisions for sceptical buyers
This creates a credibility gap and credibility gaps kill deals.
Commercial Truth
Proof is the Revenue Lever SaaS Teams Overlook
When you fix your proof, you fix your growth.Proof works because buyers believe outcomes - not claims.
Pipeline increases because:
Buyers trust your claims earlier and book more demos.
Conversion increases because:
Your sales team can show outcomes instead of making promises.
ARR increases because:
Proof fuels expansions, strengthens renewals,
and reduces risk perception.
There is no faster, more reliable way to increase revenue efficiency
than improving the quality, quantity, & deployment of your proof.
My Role
I Help B2B SaaS Turn Customer Results Into Commercial Proof Systems That Drives Revenue
I work with SaaS companies to build the systems, assets,
and processes that turn fragmented customer stories into:
Higher pipeline
Higher confidence
Higher win rates
Higher expansion
Higher ARR
This isn’t content. It’s revenue enablement built on the most persuasive force in SaaS sales: customer outcomes.
How We Work
The Proof-Driven
Growth Process
A systematic approach used by top SaaS commercial teams.
1 — Diagnose
We pinpoint where proof gaps are restricting pipeline,
slowing conversion, or weakening expansion.
2 — Build
We develop high-performing proof assets: testimonials,
stories, case studies, micro-proofs, ICP-relevant examples
(e.g., objection handling, deal acceleration, renewal support).
3 — Deploy
We map proof across the sales cycle, marketing funnel, and
expansion paths so your team uses the right proof at the right time.
4 — Scale
We establish a repeatable system that continuously
generates new commercial proof.
This is the system top SaaS companies rely on –
but built for your team, your market, and your growth goals.
Who I Work With
Supporting
Commercial Leaders
I partner with:- CROs who want to increase win rates and revenue efficiency
- Sales Directors who need better stories to close deals
- CMOs responsible for driving pipeline and credibility
- Founders of early-stage SaaS needing proof to break into market
- Revenue teams who know their product is great but struggle to prove it
- VP Customer Success who need stronger renewal & growth stories.If growth feels harder than it should be - it’s probably a proof problem.
Testimonials
As an Industry Lead for eCommerce at AppsFlyer, I needed to build vertical specific go-to-market messaging to bring in new prospects.Kev and I worked closely together to build clear, targeted messaging based on eCommerce specific personas and pain points which were then backed by industry benchmarks and success stories.That foundation helped to position us as an industry expert for eCommerce which built trust faster, opened stronger conversations, and engaged the right prospects at the right level. Kev’s work was critical in driving meaningful opportunities.
Sue Azari, eCommerce Industry Lead, AppsFlyer
When Kev worked with us as our fractional CMO, he supported multiple projects across the funnel, but the biggest shift came from how he tackled our lack of genuine proof.He built a bank of case studies and testimonials and aligned it with the new messaging he developed for us.That combination helped us reset our position in the market, strengthen our credibility, and give sales the support they needed during a key period of growth.Kev brought a level of commercial awareness that’s rare in marketing - his work had a direct impact on our ability to win more business.
Dan Fairbairn, Founder & CEO, Waypoint
“Kev played a pivotal role in helping us establish the Industry Lead function at AppsFlyer. Getting the right people in place was important, but equipping them with the right messaging and proof was what moved the needle.Kev helped us build vertical messaging and a body of sector-specific proof that enabled us to go to market faster and have higher-quality conversations from day one.That foundation gave our team stronger stories to tell, built trust quicker, and ultimately helped us drive pipeline and covert more opportunities.”
Aliaksei Ustauski, Sales Strategy Director, AppsFlyer
As Head of Sales, I wanted to build a more vertical-focused approach that would help us open better conversations with potential publishing partners. To do that, we needed proof that clearly demonstrated we could deliver.Kev helped us rethink how we gathered, structured, and repurposed our proof so it was truly sales-ready. That shift made a noticeable difference - the team had stronger stories, more confidence in customer meetings, and far more credibility when handling competitive situations.Kev directly improved the quality and momentum of our sales conversations.
Matt Kay, Former Head of Sales, Snigel
Start Today
Fix the Proof
Gaps Holding
Back Your Growth
If you want more pipeline, better conversions, and stronger ARR,
let’s diagnose the credibility gaps that are slowing your revenue.
A 30-minute, focused session to identify the proof gaps slowing your revenue.
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I’ll review this and come back to you within 24 hours with next steps.
If I think we're a fit and that I can genuinely help you, I’ll share a link to book your Diagnostic Call.